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Björn Borg AB is a Swedish apparel fashion brand named after the former professional tennis player of the same name. The company was formerly named World Brand Management (WBM), and has stores in seven European countries, with Sweden and the Netherlands being the most important ones. New markets are Germany and the United Kingdom.
Björn Rune Borg (Swedish pronunciation: [ˈbjœːɳ ˈbɔrj] ⓘ; born 6 June 1956) is a Swedish former professional tennis player. He was ranked as the world No. 1 in men's singles by the Association of Tennis Professionals (ATP) for 109 weeks.
In the 1970s it moved into sportswear, with an endorsement deal with tennis player Björn Borg, and the brand became more popular after the transition. [ 7 ] In 1988, Fila changed ownership from Italian chemical company SNIA S.p.A. to Fiat -controlled holding company Gemina, later restructured as Holding di Partecipazioni.
In their only career match-up, Borg defeated Wilander in September 1981 in the first round of a tournament in Geneva, Switzerland. The score was 6–1, 6–1. Geneva was the last tournament that Borg won during his career. Borg won the Svenska Dagbladet Gold Medal in 1974 and 1978, the latter being shared with alpine skier Ingemar Stenmark ...
Two-time defending champion John McEnroe defeated Björn Borg in a rematch of the previous year's final, 4–6, 6–2, 6–4, 6–3 to win the men's singles tennis title at the 1981 US Open. It was his third US Open singles title and fourth major singles title overall.
Björn Borg defeated Manuel Orantes in the final, 2–6, 6–7 (4–7), 6–0, 6–1, 6–1 to win the men's singles tennis title at the 1974 French Open. [1] It was his first major title, the first of an eventual six French Open titles, and the first of eleven major titles overall. This was the first time in the Open Era that a player came ...