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S: people who are ignorant of the rumor (susceptible); I: people who actively spread the rumor (infected); R: people who have heard the rumor, but no longer are interested in spreading it (recovered). The rumor is propagated through the population by pair-wise contacts between spreaders and others in the population.
Information is key, and if that information is not juicy or if it does not interest people, there won't be rumors, but information can often be false. Information can also be ambiguous. The last component of managing rumors is credibility. Rumors are often spread by sources that are not credible.
Misinformation might be created and spread with malicious intent for reasons such as causing anxiety or deceiving audiences. [136] Rumors created with or without malicious intent may be unknowingly shared by users. [citation needed] People may know what the scientific community has proved as a fact, and still refuse to accept it as such. [140]
Disinformation and misinformation runs rampant after disasters, but experts say the public can be a 'line of defense.'
"People who spread it — who are 'superspreaders' — should be held liable for spreading this disinformation, whether it's about COVID, or vaccines, or about Sandy Hook," she told Yahoo Finance ...
Among them: People ignoring others, sending “not nice” emails to an employee and copying everybody, spreading rumors, gossiping, eye rolling in meetings, taking credit for the work of others ...
This prevents people from stopping to verify the information. As a result, massive online communities form around a piece of false news without any prior fact-checking or verification of the veracity of the information. Of particular concern regarding viral spread of fake news is the role of super-spreaders.
Image credits: jttweiss Gossiping, spreading and listening to rumors, and judging others are fundamentally human traits. In short, there probably won’t ever be a time when people stop gossiping ...