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  2. Retail marketing - Wikipedia

    en.wikipedia.org/wiki/Retail_marketing

    Large-scale retail enterprises purchasing goods to suppliers with procurement scale advantage, can directly contact with the product manufacturing, with strong bargaining power, therefore, direct contact with the manufacturer is a large retail enterprise to take the main purchasing mode, it is a terminal to the starting point of zero level ...

  3. Industry average - Wikipedia

    en.wikipedia.org/wiki/Industry_average

    All the ratios listed above can be written as industry averages (something) such as industry averages profitability ratio, represents for the average figures of profitability ratio for a certain industry. [18] Through compare those ratios of a business with the industry averages could obtain its position within the industry.

  4. High–low pricing - Wikipedia

    en.wikipedia.org/wiki/High–low_pricing

    High–low pricing (or hi–low pricing) is a type of pricing strategy adopted by companies, usually small and medium-sized retail firms, where a firm initially charges a high price for a product and later, when it has become less desirable, sells it at a discount or through clearance sales.

  5. Proposal (business) - Wikipedia

    en.wikipedia.org/wiki/Proposal_(business)

    Business proposals are often a key step in a complex sales process, where a buyer considers more than price in a purchase. [1] A proposal puts the buyer's requirements in a context that favors the seller's products and services, and educates the buyer about the seller's capability to satisfy their needs. [2]

  6. Marketing plan - Wikipedia

    en.wikipedia.org/wiki/Marketing_plan

    A marketing plan is a plan created to accomplish specific marketing objectives, outlining a company's advertising and marketing efforts for a given period, describing the current marketing position of a business, and discussing the target market and marketing mix to be used to achieve marketing goals.

  7. Sales density - Wikipedia

    en.wikipedia.org/wiki/Sales_density

    Sales density is a measure of performance in retailing.It is the revenue generated for a given area of sales space, and is presented as a monetary value per square metre. . The higher the figure, the more efficiently the floorspace is being used

  8. Go-to-market strategy - Wikipedia

    en.wikipedia.org/wiki/Go-to-market_strategy

    7 Marketing P's. Used in targeting and defining a market in a go-to-market strategy. These are some of the common factors that are considered when performing a market segmentation in a go-to-market strategy: [13] Industry: The industry in which the customer is involved; Customer size and sales potential of the customer

  9. Benefit–cost ratio - Wikipedia

    en.wikipedia.org/wiki/Benefit–cost_ratio

    A benefit–cost ratio [1] (BCR) is an indicator, used in cost–benefit analysis, that attempts to summarize the overall value for money of a project or proposal. A BCR is the ratio of the benefits of a project or proposal, expressed in monetary terms, relative to its costs, also expressed in monetary terms.

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