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Category performance ratio provides insight into whether a brand’s distribution network is more or less effective in selling the category of which that brand is a part, compared with its average effectiveness in selling all categories in which members of that network compete.
Large-scale retail enterprises purchasing goods to suppliers with procurement scale advantage, can directly contact with the product manufacturing, with strong bargaining power, therefore, direct contact with the manufacturer is a large retail enterprise to take the main purchasing mode, it is a terminal to the starting point of zero level ...
Sales density is a measure of performance in retailing.It is the revenue generated for a given area of sales space, and is presented as a monetary value per square metre. . The higher the figure, the more efficiently the floorspace is being used
For discount retail the marketplace has become so competitive that value is created for the. A company that has more gross profit can push more profit to the bottom line, which is why investors ...
The CDI is useful in all marketing strategies when used with the Brand Development Index (BDI). The CDI can give vital data for marketers to allocate advertising to specific areas maximizing product category knowledge and profit.
All the ratios listed above can be written as industry averages (something) such as industry averages profitability ratio, represents for the average figures of profitability ratio for a certain industry. [18] Through compare those ratios of a business with the industry averages could obtain its position within the industry.
The marketing plan also helps layout the necessary budget and resources needed to achieve the goals stated in the marketing plan. It is able to show what the company is intended to accomplish within the budget and also makes it possible for company executives to assess potential return on the investment of marketing dollars.
The network specialises in home deco, gifts and toys. It offers discount pricing of 20-60%, and its annual turnover is 1 billion dollars. The company doesn't have a web store, rather an online showcase. [37] U.S. Retailer Century 21 network offered clothing, footwear, & well-known brand accessories with a discount of up to 65%. The network ...