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Hertz opened a heavy equipment rental division in 1965, the Hertz Equipment Rental Corporation, with its first location in Houston, Texas and headquarters in Park Ridge, New Jersey. [104] Herc Rentals became an independently publicly traded company called Herc Holdings Inc. on July 1, 2016. [ 105 ]
Firefly Car Rental is a low cost American car rental brand owned by The Hertz Corporation. Hertz developed the new brand to replace Advantage Rent a Car which had to be sold following the acquisition of Dollar Thrifty Automotive Group. [1] It first opened in March 2013 with branches in Europe, with American branches following in September 2013. [2]
2006 – 85,000 cars and 407 US corporate locations [13] [14] 2009 – 106,245 cars and 600 US locations [15] 2012 – A fleet of 122,000 cars in 470 US locations [16] The Hertz Corporation announced the company would purchase of Dollar Thrifty Automotive Group for US$2.3 billion (equivalent to $3 billion in 2023) on November 19, 2012. [17]
In 2009, Hertz Global Holdings made an initial offer to purchase the Tulsa-based car rental company for $41 per share. [27] By April 2010, negotiations had led Hertz to an offer of US$1.27 billion, which was increased to US$1.5 billion, but was rejected a third time by Dollar Thrifty shareholders.
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The company was founded in 1965 as a subsidiary of The Hertz Corporation. [9] It was originally named Hertz Equipment Rental Corporation (HERC). It was the second largest equipment rental company as of 1994. [10] Ford Motor Company considered acquiring HERC in 2002 but opted not to. [11]