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Metaphorical framing is a particular type of framing that attempts to influence decision-making by mapping characteristics of one concept in terms of another. [1] [2] [3] The purpose of metaphorical framing is to convey an abstract or complex idea in easier-to-comprehend terms by mapping characteristics of an abstract or complex source onto characteristics of a simpler or concrete target.
A list of metaphors in the English language organised alphabetically by type. A metaphor is a literary figure of speech that uses an image, story or tangible thing to represent a less tangible thing or some intangible quality or idea; e.g., "Her eyes were glistening jewels".
Frame analysis (also called framing analysis) is a multi-disciplinary social science research method used to analyze how people understand situations and activities. Frame analysis looks at images, stereotypes, metaphors, actors, messages, and more.
The critic analyzes the metaphor(s) or groups of metaphors in the artifact to reveal how their structure may affect the intended audience. Foss writes, "Here, the critic suggests what effects the use of the various metaphors may have on the audience and how the metaphors function to argue for a particular attitude toward the ideas presented."
The first-century CE rabbi Tarfon is quoted as saying "The day is short, the labor vast, the workers are lazy, the reward great, the Master urgent." ( Avot 2:15). A light-hearted version in England, thought to have originated in Shropshire, is the pun "Bars longa, vita brevis" i.e. so many bars (or pubs) to visit, in so short a life.
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An idiom is an expression that has a figurative meaning often related, but different from the literal meaning of the phrase. Example: You should keep your eye out for him. A pun is an expression intended for a humorous or rhetorical effect by exploiting different meanings of words. Example: I wondered why the ball was getting bigger. Then it ...
One of the main focal points of cognitive literary analysis is conceptual metaphor, an idea pioneered and popularized by the works of Lakoff, as a tool for examining texts. Rather than regarding metaphors as ornamental figures of speech, cognitive poetics examines how the conceptual bases of such metaphors interact with the text as a whole.