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Google Get Your Business Online is a program launched by Google in 2011 aimed at increasing the web presence of small businesses and cities by providing free advice on search engine optimization and helping business owners update their information on Google for free. [1] The program started rolling out across the US in 2012.
NetZero grew to 1,000,000 users in six months. NetZero's model was free Internet access to attract an audience for highly targeted advertising. NetZero was the first company to invent real-time URL targeted advertising based on surfing patterns under US patent 6,366,298 [2] Monitoring of Individual Internet Usage. The founders raised $60 ...
Pay-per-click is usually associated with first-tier search engines (such as Google Ads, Amazon Advertising, and Microsoft Advertising). With search engines, advertisers typically bid on keyword phrases relevant to their target market and pay when ads (text-based search ads or shopping ads that are a combination of images and text) are clicked.
In the 2000s, a small business was well suited to Internet marketing; because, it can easily serve specialized niches, something that would have been more difficult before the Internet revolution which began in the late 1990s. Internet marketing gives small businesses the ability to market with smaller budgets.
Initially, Google itself would set up and manage advertisers' campaigns. Google then introduced a self-service AdWords portal for small businesses that wanted to manage their own campaigns. In 2005, Google started a campaign management service known as "Jumpstart". [7] In 2007, Google acquired DoubleClick for $3.1 billion.
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