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The printing cylinders are usually made from copper plated steel, which is subsequently chromed, and may be produced by diamond engraving; etching, or laser ablation. Gravure printing is known for its ability to produce high-quality, high-resolution images with accurate color reproduction and using viscosity control equipment during production.
The art of printing goes back to around A. D. 175, where it was employed by the Chinese, who cut impressions into blocks of wood, applied ink, laid paper over the block and pressed the two together, leaving the inked impression on the paper. This crude method of printing took root in other parts of the world, but didn't change much until the 1100s.
There are also cost advantages over a copier at higher volume. For smaller print runs, the main cost is in the master material. This ranges between 40 – 80 cents per master depending on the manufacturer. When spread over 20 or more copies, the cost per copy (2 to 4 cents) is close to photocopiers.
R.R. Donnelley is an American integrated communications company that provides marketing and business communications, commercial printing, and related services. [2] Its corporate headquarters are located in Chicago, Illinois, United States. In 2007, R.R. Donnelley was the world's largest commercial printer. [3]
Consumers can print easily to any printer from their PC, tablet or smartphone, while the Cloud print service monitors the supplies level. Many printer vendors such as Lexmark [3] propose an automatic supplies shipment based on the real-time analysis of the printer supplies and user behavior to ensure printing will always be possible.
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