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She was particularly known for her use of nylon, a synthetic fiber invented and produced by DuPont, who stated in 1950 that Vanity Fair was the first firm to commercially produce heat-set, permanently-pleated nylon lingerie. [3] Melcher won a Special Coty Award in 1950, making her the first underwear designer to be so recognized. [4]
“The 1950s fashion embraced femininity with A-line dresses, matching sets, puffy skirts, and romantic details like softer shoulders, lace, and delicate patterns,” says Tali Kogan, a personal ...
In 1950, Thea Tewi Lingerie merged with another leading company, Dutchess Underwear, to offer a line called "Dutchess Individually Yours by Tewi." [12] In 1950, she returned to sculpting. [5] In the 1960s, although Tewi was now regarded and established as a sculptor, she was still remembered as having been a "leading high fashion lingerie ...
Babydoll negligees from the 1950s to the early 1980s are now collectible vintage items. Some babydolls open in front and resemble a robe or peignoir. [2] Short daywear dresses of a similar style are sometimes called babydoll dresses; the name is sometimes two words, baby doll, and sometimes hyphenated, baby-doll. Some styles are similar to what ...
Scandale retained popularity throughout the 1950s, [5] incorporating Lycra fabric in lingerie, most notably the “Avant-Garde” collection in the late 1950s, a second skin innovation. “Petit Scandale” was also introduced during this time, a superelastic tulle considered to be a supportive and light girdle at the market with tangible results.
Before the 1950s, underwear consisted of simple, functional, white pieces of clothing which were not to be shown in public. In the 1950s, underwear came to be promoted as a fashion item in its own right, and came to be made in prints and colors. Manufacturers also experimented with rayon and newer fabrics like Dacron, nylon, and Spandex. [5]