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  2. How to Write a Business Plan - AOL

    www.aol.com/finance/write-business-plan...

    In your company description section write about your brand values, long- and short-term goals, and vision or mission. "Your statement should explain, in a convincing manner, why your business ...

  3. Mission Statement: Window to a Company's Soul - AOL

    www.aol.com/news/2012-06-19-mission-statement...

    Often overlooked as meaningless, a solid mission statement can be the difference between a mediocre and a truly great business. To be effective, a mission statement needs two key traits ...

  4. Mission statement - Wikipedia

    en.wikipedia.org/wiki/Mission_statement

    A mission statement aims to communicate the organisation's purpose and direction to its employees, customers, vendors, and other stakeholders. A mission statement also creates a sense of identity for employees. Organizations normally do not change their mission statements over time, since they define their continuous, ongoing purpose and focus. [5]

  5. Vision statement - Wikipedia

    en.wikipedia.org/wiki/Vision_statement

    The vision and mission statements of the LUMO Community Wildlife Sanctuary. A vision statement is a high-level, [1] inspirational [1] statement of an idealistic emotional future of a company or group. Vision describes the basic human emotion that a founder intends to be experienced by the people the organization interacts with.

  6. Harley Finkelstein - Wikipedia

    en.wikipedia.org/wiki/Harley_Finkelstein

    After completing his JD and MBA, Finkelstein worked at a law firm in Toronto for a year. In 2009, Finkelstein met with Tobias Lütke, the co-founder and CEO of Shopify, to discuss opportunities for the company, [10] and became one of the first merchants on Shopify. [14] Finkelstein was hired soon after and was named Shopify's Chief Platform ...

  7. Where Will Shopify Be in 3 Years? - AOL

    www.aol.com/where-shopify-3-years-102100517.html

    Shopify's (NYSE: SHOP) stock closed at its all-time high of $169.06 on Nov. 19, 2021. That 9,845% gain from its initial public offering (IPO) on May 21, 2015 would have turned a $1,000 investment ...

  8. Tobias Lütke - Wikipedia

    en.wikipedia.org/wiki/Tobias_Lütke

    Tobias Lütke (born 1981) is a German/Canadian entrepreneur who is the co-founder and CEO of Shopify, an e-commerce company based in Ottawa, Ontario, Canada. [2] [3] [4] He has been part of the core team of the Ruby on Rails framework and has created open source libraries such as Active Merchant. [5]

  9. Mission-driven marketing - Wikipedia

    en.wikipedia.org/wiki/Mission-driven_marketing

    Values based organizations are mission-driven. Therefore, central to mission-driven marketing philosophy is adherence to the organization's core values, and using its mission statement as the basis for planning and implementation of marketing strategy. Market factors are taken into account, but the mission is the final