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2. Loyalty marketing - Wikipedia

   en.wikipedia.org/wiki/Loyalty_marketing

   Loyalty marketing is a marketing strategy in which a company focuses on growing and retaining existing customers through incentives. Branding, product marketing, and loyalty marketing all form part of the customer proposition – the subjective assessment by the customer of whether to purchase a brand or not based on the integrated combination of the value they receive from each of these ...

3. JetBlue is fixing its business class' biggest weakness by ...

   www.aol.com/jetblue-fixing-business-class...

   JetBlue Airways announced plans to build its first-ever airport lounges. ... and the highest tier (level 4) members of JetBlue's TrueBlue Mosaic loyalty program. ... Loyalty is big business for ...

4. Loyalty business model - Wikipedia

   en.wikipedia.org/wiki/Loyalty_business_model

   Loyalty business model. The loyalty business model is a business model used in strategic management in which a company's resources are employed so as to increase the loyalty of customers and other stakeholders in the expectation that corporate objectives will be met or surpassed. A typical example of this type of model is where quality of ...

5. List of frequent flyer programs - Wikipedia

   en.wikipedia.org/.../List_of_frequent_flyer_programs

   Frequent-flyer programs (or Frequent-flyer programmes) are customer loyalty programs used by many passenger airlines.This is a list of current airlines with frequent-flyer programs, the names of those programs and partner programs (excluding earn-only, spend-only and codeshare arrangements).

6. A guide to earning and redeeming frequent flyer miles - AOL

   www.aol.com/finance/guide-earning-redeeming...

   Lastly, some loyalty programs allow you to pool your points or miles with family and friends who are members of the same program. For example, the Frontier Miles program offers a family pooling ...

7. Loyalty program - Wikipedia

   en.wikipedia.org/wiki/Loyalty_program

   A loyalty program typically involves the operator of a particular program setting up an account for a customer of a business associated with the scheme, and then issue to the customer a loyalty card (variously called rewards card, points card, advantage card, club card, or some other name) which may be a plastic or paper card, visually similar to a credit card, that identifies the cardholder ...