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A new visually distinct can silhouette, which heroes the iconic Pepsi can as an accessible brand for all. A modern, custom typeface reflects the brand's confidence and unapologetic mindset. The signature Pepsi pulse evokes the "ripple, pop and fizz" of Pepsi-Cola with movement.
In 2023, we unveiled the result. Timely and timeless, the new Pepsi logo and visual identity system are more than a refresh. We introduced an electric blue and the black of Pepsi Zero Sugar to our cola’s classic colors alongside a modern, custom typeface that reflects the brand’s confidence.
On March 28, PepsiCo announced that its flagship brand, Pepsi, will be using a new logo and visual identity system on its cans, bottles and more — the first update to the logo in 14 years.
The new logo, which replaces one used since 2008, has a bold "PEPSI" centered in a black-bordered circle over red, white and blue stripes. The current logo displays the word "pepsi" in a...
Today, Pepsi®️ unveils its first global redesign in fourteen years, taking over 120 markets worldwide! Our refreshed logo pays homage to our heritage while e...
After almost a year since its big reveal, Pepsi has finally launched its new brand identity with a refreshing global campaign. The brand officially unveiled its new logo early last year and since then it's all been a little quiet.
The new logo, with its punchy, upper-case “PEPSI” smack-dab in the middle of the circle, emblazoned across the white stripe undulating between the red and blue waves, is more like it.