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Scientists track eye movements in glaucoma patients to check vision impairment while driving. Eye tracking is the process of measuring either the point of gaze (where one is looking) or the motion of an eye relative to the head. An eye tracker is a device for measuring eye positions and eye movement. Eye trackers are used in research on the ...
Usability tests that compared the perception of banners between subjects searching for specific information and subjects aimlessly browsing seem to support this theory. [4] A 2014 eye-tracking study examined how right-side images (in contrast to plain text) in Google AdWords affect users' visual behavior. The analysis concludes that the ...
Usability testing is a technique used in user-centered interaction design to evaluate a product by testing it on users. This can be seen as an irreplaceable usability practice, since it gives direct input on how real users use the system. [1] It is more concerned with the design intuitiveness of the product and tested with users who have no ...
More recently, eye tracking has been used in usability testing on web pages to understand a user's point of focus as well as test the usability of different features of a site, such as dropdown menus. [4] This information can influence Web design so it meets the researcher's goals yet is user friendly.
Retrospective think aloud. Retrospective think aloud protocol is a technique used in usability, and eye tracking in particular, to gather qualitative information on the user intents and reasoning during a test. It's a form of think aloud protocol performed after the user testing session activities, instead of during them.
Fitts's law: draft of target size W and distance to target D. Fitts's law (often cited as Fitts' law) is a predictive model of human movement primarily used in human–computer interaction and ergonomics. The law predicts that the time required to rapidly move to a target area is a function of the ratio between the distance to the target and ...
Since the first notion of screen reading, many studies have been performed to discern any differences between reading off of an electronic device and reading off of a paper. In a 2013 study, a group of 72 high school students in Norway were randomly assigned into one of two groups: one that read using PDF files on a computer and one that used ...
Eye tracking on the International Space Station. The eye-tracking device (ETD) is a headmounted device, designed for measurement of 3D eye and head movements under experimental and natural conditions. The tracker permits comprehensive measurement of eye movement (three degrees of freedom) and optionally head movement (six degrees of freedom).
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