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2. The first sentence or first few words of a story, set in larger type than the main body text, or the first word or two of a photo caption, set in uppercase type distinct from the rest of the caption text. [1] 3. A strap above and slightly to the left of a main headline. [1] 4.
The headline is the text indicating the content or nature of the article below it, typically by providing a form of brief summary of its contents.. The large type front page headline did not come into use until the late 19th century when increased competition between newspapers led to the use of attention-getting headlines.
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Betteridge's law of headlines is an adage that states: "Any headline that ends in a question mark can be answered by the word no."It is named after Ian Betteridge, a British technology journalist who wrote about it in 2009, although the principle is much older.
The headline writer has a job to attract attention, generate click-bait titles to juice the number of readers, and for search-engine optimization. [1] [2] Traditionally this was also done for space constraints which are sometimes less relevant in digital reporting. [1] [3] They employ headlinese, an abbreviated form of news writing style used ...
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All-caps text can be seen in legal documents, advertisements, newspaper headlines, and the titles on book covers. Short strings of words in capital letters appear bolder and "louder" than mixed case, and this is sometimes referred to as "screaming" or "shouting". [1] All caps can also be used to indicate that a given word is an acronym.
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