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Self-presentation theory and personal branding go hand in hand, we see celebrities and athletes building a particular brand, or persona over with the use of Twitter, Facebook, Instagram and Snapchat. Building a personal brand is a big part of a celebrity's life, and it can help them spread awareness and also provide an outlet to connect with ...
Self-monitoring is defined as a personality trait that refers to an ability to regulate behavior to accommodate social situations. People concerned with their expressive self-presentation (see impression management) tend to closely monitor their audience in order to ensure appropriate or desired public appearances. [3]
Maintaining a version of self-presentation that is generally considered to be attractive can help to increase one's social capital, and this method is commonly implemented by individuals at networking events. These self-presentation methods can also be used on the corporate level as impression management. [1] [7]
The Presentation of Self in Everyday Life is a 1956 sociological book by Erving Goffman, in which the author uses the imagery of theatre to portray the importance of human social interaction. This approach became known as Goffman's dramaturgical analysis .
The terms "self-image" and "self-esteem" are sometimes used as synonyms but some theorists draw precise distinctions between them. [98] According to Carl Rogers, the self-concept has three parts: self-image, ideal self, and self-worth. Self-image concerns the properties that a person ascribes to themself. The ideal-self is the ideal the person ...
Both motivational processes (i.e. self-enhancement, self-presentation) and cognitive processes (i.e. locus of control, self-esteem) influence the self-serving bias. [8] There are both cross-cultural (i.e. individualistic and collectivistic culture differences) and special clinical population (i.e. depression) considerations within the bias.
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Self-enhancement can occur in private or in public. [12] Public self-enhancement is obvious positive self-presentation, [13] whereas private self enhancement is unnoticeable except to the individual. [14] The presence of other people i.e. in public self-enhancement, can either augment or inhibit self-enhancement.