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Iams (/ ˈ aɪ ə m z /) is an American brand of dog food and cat food manufactured by Spectrum Brands in Europe and Mars, Incorporated worldwide excluding Europe. The food is formulated for the puppy/kitten, adult and mature stages of life. Veterinary formulas for pets with special dietary requirements are also produced. [1]
To raise awareness of Iams' product, Mathile spent weekends at dog shows, handing out samples that his children helped him package in their basement. In 1975, after shortages of ingredients almost drove the company under, Mathile purchased a 50%-ownership interest in the company from founder and owner Paul Iams for $100,000. [ 7 ]
Iams graduated from the Ohio State University in 1937, and sold dog food during the Great Depression. He learned that not even severe economic hardship would stop owners from buying food to feed their pets. This was a revelation to Iams, as most owners fed their pets leftovers or their own concoctions.
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Menu Foods Limited, [2] based in Streetsville in Mississauga, Ontario, Canada, [3] was the largest maker of wet cat and dog food in North America, with its products sold under 95 brand names, [4] which the company identifies as supermarkets, big box and pet product retailers and wholesalers. [2] It was bought out by Simmons Foods in August 2010 ...
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