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Weetabix is a breakfast cereal produced by Weetabix Limited in the United Kingdom. It comes in the form of palm-sized (approx. 9.5 cm × 5.0 cm or 4" × 2") wheat biscuits. Variants include organic and Weetabix Crispy Minis (bite-sized) versions. [1][2] The UK cereal is manufactured in Burton Latimer, Northamptonshire, and exported to over 80 ...
Weetabix was the title sponsor of the Women's British Open between 1987 and 2006. It has also previously sponsored Northamptonshire Police, providing a mobile police station in 2004. [27] It was one of the sponsors of the World Cup in Argentina in 1978. Weetabix was the main sponsor of the first BMX World Championships held in the UK in 1986 ...
Weet-Bix is seen in Australia, New Zealand, and South Africa as an iconic national foodstuff. An online poll of 16,000 people in 2006 identified it as Australia's favourite trademark. [6] The product has been marketed in Australia since 1985 with the catchphrase "Aussie kids are Weet-Bix kids". [7] Based on its success in Australia, a similar ...
ShopRite is an American retailers' cooperative of supermarkets with stores in six states: Connecticut, Delaware, Maryland, New Jersey, New York and Pennsylvania.. Based in Keasbey, New Jersey, ShopRite consists of 50 individually owned and operated affiliates with over 300 stores, all under its corporate and distribution arm, Wakefern Food Corporation.
Shredded wheat is a breakfast cereal made from whole wheat formed into pillow -shaped biscuits. It is commonly available in three sizes: original, bite-sized (¾×1 in) and miniature (nearly half the size of the bite-sized pieces). Both smaller sizes ("Mini-Wheats" and "little bites") are available in a frosted variety, which has one side ...
Richard George (manufacturer) Sir Richard William George (24 April 1944 – 23 March 2016) was a British food manufacturer who turned the Weetabix company into a major British brand. [1] He was knighted in 1995 for his services to the food industry. [2]
James Wellwood "Whitey" Basson (born 8 January 1946) is a South African businessman and billionaire who was largely responsible for growing a small business called Shoprite from an 8-store chain valued at R1 million [2] into an international retail conglomerate with revenue in 2019 of R150 billion, market capitalisation of R114 billion, more than 2 300 stores and 140 000 employees across 15 ...
Weetos is the only cereal by Weetabix Food Company that is marketed toward the youth and children segment and, as a result, has a long history with mascots.The original mascot, introduced in 1987, was a skateboarder named Derek, who "found life really boring, until new Weetos came out of the blue!", delivered in a broad West Midlands accent.