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The T-shirt slogan fad of the 1970s inevitably translated to sweatshirts. Due to the relative simplicity of customization and the power of clever graphics combined with catchphrases, sweatshirts became a vehicle for personal expression for both the designer and the wearer. [6] In Australia, the sweatshirt is referred to as a 'Sloppy Joe'. [7] [8]
The first use of the trademark was on August 23, 1969, and expanded to commercial usage on October 17, 1969. A second application was filed by Gap Stores, Inc. on September 12, 1970, this time for a trademark filed for shirts. The first usage for shirts and clothing products was on June 25, 1974.
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Long T-shirts are also sometimes worn by women as nightgowns. A 1990s trend in women's clothing involved tight-fitting cropped T-shirts, called crop tops, short enough to reveal the midriff. Another less popular trend is wearing a short-sleeved T-shirt of a contrasting color over a long-sleeved T-shirt, which is known as layering.
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