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Puma SE is a German multinational corporation which designs and manufactures athletic and casual footwear, apparel, and accessories, headquartered in Herzogenaurach, Bavaria, Germany. Puma is the third largest sportswear manufacturer in the world. [8] The company was founded in 1948 by Rudolf Dassler (1898–1974).
Rudolf "Rudi" Dassler (29 April 1898 – 27 October 1974) was a German cobbler, inventor, member of the Nazi Party, businessman and founder of the sportswear company Puma. He was the older brother of Adidas founder, Adolf "Adi" Dassler .
In the 1970 World Cup, Puma won the business battle. [3] The most famous athlete in the world at that time was Brazilian footballer Pelé, and prior to the tournament the Dassler brothers agreed the "Pelé Pact" where neither company would sponsor Pelé with the belief that a bidding war would become too expensive.
Adolf "Adi" Dassler (3 November 1900 – 6 September 1978) was a German cobbler, inventor and businessman who founded the German sportswear company Adidas.He was also the younger brother of Rudolf Dassler, founder of Puma.
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The company was founded by Adolf "Adi" Dassler who made sports shoes in his mother's scullery or laundry room in Herzogenaurach, Germany after his return from World War I. In July 1924, his older brother Rudolf joined the business, which became "Dassler Brothers Shoe Factory" ( Gebrüder Dassler Schuhfabrik ). [ 10 ]
The Puma brand was created in Argentina in 1929 by "Compañía General de Combustibles S.A." (CGC). CGC was founded in 1920 to transport and market crude oil and its by-products around the country. By the end of the decade, CGC was operating its own-brand service stations in Argentina under the Puma name.
In 1969, Puma made a limited edition of its sports cars to be drawn in Quatro Rodas magazine, one of the most important magazines in the automotive world in the country, the model in question was the Puma GT4R, in which only 3 were produced for the draw, in copper, blue and green; later on, another model was made, this one for Malzoni. [3] [5]