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As part of a large relaunch of the BBC's corporate logo and the ident packages of BBC One and BBC Two, these new idents replaced the old virtual globe ident. London-based design agency Lambie-Nairn proposed new idents showcasing the balloons with the familiar globe design that would serve as "a visual metaphor underpinning the core thought: BBC One – bringing the whole world to every corner ...
For BBC1, Lambie-Nairn and Daniel Barber redesigned the globe identity, a well-recognized icon of the BBC, having been introduced in 1963. [12] Later, Lambie-Nairn again redesigned the identity for BBC One – creating the red hot air balloon that was used for a new series of idents aired on BBC One from 4 October 1997. This aimed to capture ...
A change in controller at BBC One saw the balloon globe icon become the shortest-lived ident package of the colour television era. The new controller, Lorraine Heggessey, made no secret of her hate for the Balloon idents, as she believed them to be “slow and distant.” Because of this opinion, she ordered a review of the current branding.
In 2002, the BBC One balloon idents were discontinued, as was the globe. The BBC Two idents that were in use since 1991 had been discontinued shortly before. BBC One's idents were replaced with a new series known as " Rhythm & Movement ", which were themed around dance and multiculturalism.
The BBC One "Rhythm & Movement" idents were a set of on-screen channel identities designed by Lambie-Nairn and used on BBC One from 29 March 2002 to 7 October 2006. They replaced the balloon idents , and spelled the end of the much recognised globe identity by the BBC , which had been used in various ways since 1963.
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The new BBC One logo featured a large lower case "one" in the centre of the circle, with a smaller BBC logo to the upper left of the "one". [ 2 ] [ 3 ] The channel uses this logo on its idents and promotions, however uses a box logo, similar to the last look, for promotions where the BBC One logo appears alongside other channels.
The BBC One balloon over Cley Windmill. Cley Windmill has become one of the enduring icons of North Norfolk. Its image has been used on everything from tea towels through to greetings cards, tins of biscuits and fudge to a station identification (ident) between programmes for the BBC.