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Disney's marketing department originally wanted the dress to be pink or lavender to appeal to female audiences. [27] [28] [29] However, McEntee and story artist Chris Sanders convinced the studio to allow the dress to be gold to distinguish Belle from previous Disney princesses, [27] [28] specifically Sleeping Beauty’s (1959) Aurora, who ...
Belle is the fifth most successful Disney Princess in terms of box office revenue, with Beauty and the Beast having grossed over $350 million. [192] However, Belle was the lowest-selling Disney Princess on eBay in 2013, with sales of less than $7,000 despite the fact that she is often cited as a customer favorite. [193] [194]
Disney Princess, also called the Princess Line, [2] is a media franchise and toy line owned by the Walt Disney Company.Created by Disney Consumer Products chairman Andy Mooney, the franchise features a lineup of female protagonists who have appeared in various Disney franchises.
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She is the fourth Disney Princess, the first Disney Princess to be developed during the Disney Renaissance, and the first Disney Princess since Aurora. The character is based on the title character of Hans Christian Andersen's 1837 fairy tale "The Little Mermaid" but was developed into a different personality for the 1989 animated film adaptation.