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CoverGirl is an American cosmetics brand founded in Maryland, United States, by the Noxzema Chemical Company. It was acquired by Procter & Gamble in 1989, and later acquired by Coty, Inc. in 2016. [ 1 ]
In 1992, she became the first Black model to sign a multi-year contract with CoverGirl cosmetics company, and she appeared in the 1994 Sports Illustrated Swimsuit Issue. [ 3 ] Moving into television, Ogilvie became an on-air host and segment producer at Fashion Television , a segment contributor for CBC Television , and CityLine , as well as ...
DeGeneres began working with CoverGirl Cosmetics in September 2008, for which she has been criticized, as her animal-friendly values clash with Procter and Gamble's (the maker of CoverGirl Cosmetics) animal testing. [103] Her face became the focus of CoverGirl advertisements starting in January 2009. The beauty campaign was DeGeneres's first. [104]
Easy Breezy Beautiful! CoverGirl just named Niki Taylor their newest ambassador. But it’s not the 46-year-old star’s first rodeo … she was first a CoverGirl in 1992! Heidi Klum, 47, Looks ...
CoverGirl is getting its biggest makeover to date. For premium support please call: 800-290-4726 more ways to reach us
Kelsea Ballerini is the newest face of Covergirl — but she’s been manifesting her partnership with the brand for quite some time. The Best New Beauty Launches of 2022: From Lip Masks to ...
Revlon's share dropped from 20 percent to 10 percent of department store cosmetics sales. Sales at the drugstore also declined as Revlon lost shares to Noxell's Cover Girl brand. Revlon compensated with more acquisitions; Max Factor, Ellen Betrix, Charles of the Ritz, Germaine Monteil, Almay, Fermodyl, Lancaster, Aziza, and Halston.
In mid-2014, Nilsen began working with CoverGirl, becoming the first YouTube personality to represent the brand. [4] In late 2014, Nilsen became a judge on the reality television show Project Runway: Threads. [5] At the 2014 Teen Choice Awards and 2015 Teen Choice Awards, Nilsen was nominated for Choice Web Star: Fashion/Beauty. [6]