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2. Pay-per-click - Wikipedia

   en.wikipedia.org/wiki/Pay-per-click

   Such advertisements are called sponsored links or sponsored ads, and appear adjacent to, above, or beneath organic results on search engine results pages (SERPs), or anywhere a web developer chooses on a content site. [3] The PPC advertising model is open to abuse through click fraud, [4] although Google and others have implemented automated ...

3. Search engine results page - Wikipedia

   en.wikipedia.org/wiki/Search_engine_results_page

   The results are normally ranked by relevance to the query. Each result displayed on the SERP normally includes a title, a link that points to the actual page on the Web, and a short description, known as a snippet, showing where the keywords have matched content within the page for organic results. For sponsored results, the advertiser chooses ...

4. Online advertising - Wikipedia

   en.wikipedia.org/wiki/Online_advertising

   Web banners or banner ads typically are graphical ads displayed within a web page. Many banner ads are delivered by a central ad server. Banner ads can use rich media to incorporate video, audio, animations, buttons, forms, or other interactive elements using Java applets, HTML5, Adobe Flash, and other programs.

5. AOL

   search.aol.com

   The search engine that helps you find exactly what you're looking for. Find the most relevant information, video, images, and answers from all across the Web.

6. Search advertising - Wikipedia

   en.wikipedia.org/wiki/Search_advertising

   Search advertising activities can be measured in five ways: CPM: Cost per thousand viewers was the original method used for pricing online advertisements. CPM remains the most common method for pricing banner ads. CTR: Click-through rates measure the number of times an ad is clicked as a percentage of views of the Web page on which the ad ...

7. Performance-based advertising - Wikipedia

   en.wikipedia.org/wiki/Performance-based_advertising

   Performance-based advertising is becoming more common with the spread of electronic media, notably the Internet, where it is possible to measure user actions resulting from advertisement. [ citation needed ] Performance marketing is different from Brand Marketing which focuses on awareness, consideration, and opinions among target consumers.