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Bath & Body Works, Inc. (formerly known as L Brands, Inc., Limited Brands, Inc. and The Limited, Inc.) is an American specialty retail company based in Columbus, Ohio.It owns Bath & Body Works, posted $7.4 billion in revenue in 2023, and was listed as 481 on the 2024 Fortune 500 list of largest United States companies by revenue.
Bath & Body Works was founded in 1990 in New Albany, Ohio as the beauty line for Express, Inc. [4] The company's first store opened in a Cambridge, Massachusetts mall in September 1990. [5] In 1991, the Body Shop sued Bath & Body Works, resulting in Bath & Body Works rebranding itself.
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Bath & Body Works has struggled with consumers and investors as the pandemic beauty boom faded. Its shares are down nearly 14% year to date, compared to the S&P 500's 27% gain.
Bath & Body Works recently wrapped up its annual Candle Day sale, which took place on December 7-8, 2024. The sale offered 3-wick candles at $9.95 each, maintaining a steady price point from the ...
By 2006, the majority of the revenue for Limited Brands came from Victoria's Secret and Bath & Body Works. [ 139 ] In July 2007, Limited Brands sold a 75% interest in Limited Stores and Express to Sun Capital Partners , in order to focus on expanding their Victoria's Secret and Bath & Body Works units. [ 140 ]