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Television commercials shown in North America in the 1960s featured Juan Valdez in the coffee fields with his faithful mule, painstakingly selecting and hand-picking the ripest beans. [ 4 ] During the 1960s and 1970s, the Colombian Coffee Federation opened some outlets in Argentina and Spain , but those were closed before 1985.
Juan Valdez is a fictional character who has appeared in advertisements for the National Federation of Coffee Growers of Colombia since 1958, representing a Colombian coffee farmer. The advertisements were designed by the Doyle Dane Bernbach ad agency, with the goal of distinguishing 100%- Colombian coffee from coffee blended with beans from ...
Juan Valdez drinks Costa Rican coffee (Spanish: Juan Valdez bebe café de Costa Rica) is a slogan, implying that Juan Valdez, a fictional character created by the Federación Nacional de Cafeteros de Colombia (Fedecafé), drinks coffee from Costa Rica. At one time, it was used on bumper stickers in Costa Rica. [1]
A former top executive at the North American operator of Juan Valdez coffee has been indicted for stealing more than $900,000 from the company to inflate her salary, take expensive vacations and ...
A little over one year after Colombia elected its first leftist president - Gustavo Petro – the former rebel and longtime senator’s pledge to transform one of Latin America’s most unequal ...
This is an accepted version of this page This is the latest accepted revision, reviewed on 16 February 2025. This is a dynamic list and may never be able to satisfy particular standards for completeness. You can help by adding missing items with reliable sources. This is a worldwide list of notable coffee companies that roast or distribute coffee. List Company name Year founded Location ...
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Its first trademark, "Juan Valdez", was registered with the USPTO back in 1960, and the word mark for "100% Colombian coffee" was registered in 1969. The letters and stylized form of the name "Juan Valdez" is internationally protected through the Madrid system, and registered in many countries including the European countries and United States ...