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  2. Why celebrity endorsements don’t work as Clooney, Taylor ...

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    The site vote.gov had 405,999 visitors in the day following Swift’s endorsement in which she shared the URL. Ashley Spillane wrote the Harvard study Celebrities Strengthening Our Culture of ...

  3. A-list celebrity endorsements boomerang on Harris, Democrats

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    Democrats are questioning their steady reliance on A-list celebrity endorsements after a brutal election loss by Vice President Harris that has triggered existential questions within the party ...

  4. Fact check: Reps for Beyonce, Eminem and others said they ...

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    The claim: Harris’ campaign paid celebrities for endorsements. A Nov. 12 Facebook post claims Vice President Kamala Harris spent millions of dollars to persuade celebrities to endorse and ...

  5. Transfer (propaganda) - Wikipedia

    en.wikipedia.org/wiki/Transfer_(propaganda)

    Transfer is a technique used in propaganda and advertising.Also known as association, this is a technique of projecting positive or negative qualities (praise or blame) of a person, entity, object, or value (an individual, group, organization, nation, patriotism, etc.) to another in order to make the second more acceptable or to discredit it.

  6. Celebrity branding - Wikipedia

    en.wikipedia.org/wiki/Celebrity_branding

    If a celebrity endorser is caught up in a scandal, negative perceptions of the celebrity among consumers can be transferred to the brand, One of the largest profile celebrity endorsement scandals of recent history was the infidelity scandal of Tiger Woods in 2009, at the time, Woods was a brand ambassador for Nike Golf apparel and footwear.

  7. Stop Blaming ‘Celebrity Endorsements’ for Kamala Harris’ Loss ...

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    The Best Celebrity Memoirs to Read This Year: From Al Pacino to Lisa Marie Presley Sign up for Variety's Newsletter . For the latest news, follow us on Facebook , Twitter , and Instagram .

  8. Do Celebrity Endorsements Matter? It's Complicated - AOL

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    John Legend: "Now, I could've kept this to myself." Jimmy Fallon: "Ariana Grande is endorsing you." Celebrity endorsements have been a big part of Democratic presidential candidates' strategies ...

  9. Celebrity influence in politics - Wikipedia

    en.wikipedia.org/wiki/Celebrity_influence_in...

    Celebrities such as Oprah Winfrey have become active in politics, with Winfrey endorsing Barack Obama's presidential campaign in 2008.. Celebrity influence in politics, also referred to as "celebrity politics," or "political star power," is the act of a prominent person using their fame as a platform to influence others on political issues or ideology.