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B2B e-commerce, short for business-to-business electronic commerce, is the sale of goods or services between businesses via an online sales portal.In general, it is used to improve the efficiency and effectiveness of a company's sales efforts.
In B2B, brand reputations greatly depend on the personal relationship between businesses. On the other hand, in B2C, the business's reputation is often fueled by publicity through the media. In many cases, the overall volume of B2B (business-to-business) transactions is much higher than the volume of B2C transactions.
There are many types of e-commerce models, based on market segmentation, that can be used to conducted business online.The 6 types of business models that can be used in e-commerce include: [1] Business-to-Consumer (B2C), Consumer-to-Business (C2B), Business-to-Business (B2B), Consumer-to-Consumer (C2C), Business-to-Administration (B2A), and Consumer-to-Administration
Business-to-business (B2B) is another type of e-commerce where the buyers and sellers are business organisations.It covers a broad spectrum of applications that enable an enterprise to form electronic relationships with its distributors, resellers, suppliers, customers, and other partners.
Direct-to-consumer (DTC or D2C) or business-to-consumer (B2C) is the business model of selling products directly to customers and thereby bypassing any third-party retailers, wholesalers, or middlemen.
Business-to-many or B2M is a marketing term for a business that sells their goods or services to other businesses as well as to consumers. Unlike B2B firms that only engage themselves with other businesses or retail firms (B2C) that only contact consumers or the end users of the product, B2M firms do both.
Buying nature: B2B purchasing is a formal process done by professional buyers and sellers, while B2C purchasing is informal. [ 5 ] Buying influences: B2B purchasing is influenced by multiple people in various departments such as quality control, accounting, and logistics while B2C marketing is only influenced by the person making the purchase ...
It is a relevant marketing and sales area, distinct from B2B or B2C. Other terms used are business-to-administration (B2A); and public procurement (PP). It combines elements of business administration , public administration , marketing , communications , political science , and several other fields in order to facilitate trade between the ...