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Examples are attitude scales and opinion scales. Some data are measured at the ratio level. Numbers indicate magnitude of difference and there is a fixed zero point. Ratios can be calculated. Examples include: age, income, price, costs, sales revenue, sales volume, and market share.
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Social theories are analytical frameworks, or paradigms, that are used to study and interpret social phenomena. [1] A tool used by social scientists, social theories relate to historical debates over the validity and reliability of different methodologies (e.g. positivism and antipositivism), the primacy of either structure or agency, as well as the relationship between contingency and necessity.
Level of analysis is used in the social sciences to point to the location, size, or scale of a research target. It is distinct from unit of observation in that the former refers to a more or less integrated set of relationships while the latter refers to the distinct unit from which data have been or will be gathered.
Social geometry is a theoretical strategy of sociological explanation, invented by sociologist Donald Black, which uses a multi-dimensional model to explain variations in the behavior of social life. In Black's own use and application of the idea, social geometry is an instance of Pure Sociology .
Social psychology utilizes a wide range of specific theories for various kinds of social and cognitive phenomena. Here is a sampling of some of the more influential theories that can be found in this branch of psychology. Attribution theory – is concerned with the ways in which people explain (or attribute) the behaviour of others. The theory ...
Social complexity: The infrastructure of train tracks through the Clapham Junction railway station, UK, is analogous to the complexity of the society served by the railroad. In sociology, social complexity is a conceptual framework used in the analysis of society.
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