When.com Web Search

Search results

1. Results From The WOW.Com Content Network

2. Relationship marketing - Wikipedia

   en.wikipedia.org/wiki/Relationship_marketing

   Furthermore, other studies have concluded that the essence of relationship marketing is the actual maintenance of existing customers, which creates long-term interest in a product. This research conclusion has been generally recognised since the original proposal for relationship marketing.

3. Customer relationship management - Wikipedia

   en.wikipedia.org/wiki/Customer_relationship...

   CRM tools with marketing automation capabilities can automate repeated tasks, for example, sending out automated marketing emails at certain times to customers or posting marketing information on social media. The goal with marketing automation is to turn a sales lead into a full customer.

4. Loyalty marketing - Wikipedia

   en.wikipedia.org/wiki/Loyalty_marketing

   Loyalty marketing is a marketing strategy in which a company focuses on growing and retaining existing customers through incentives. Branding, product marketing, and loyalty marketing all form part of the customer proposition – the subjective assessment by the customer of whether to purchase a brand or not based on the integrated combination of the value they receive from each of these ...

5. Customer value maximization - Wikipedia

   en.wikipedia.org/wiki/Customer_value_maximization

   Customer value maximization (CVM) is a real-time service model that, proponents say, goes beyond basic customer relationship management (CRM) capabilities, identifying and capturing maximum potential from prospective and existing customers.

6. eCRM - Wikipedia

   en.wikipedia.org/wiki/ECRM

   However, since communications is the central aspect of customer relations activities, many opt for the following definition of mCRM: "communication, either one-way or interactive, which is related to sales, marketing and customer service activities conducted through mobile medium for the purpose of building and maintaining customer ...

7. Customer engagement - Wikipedia

   en.wikipedia.org/wiki/Customer_engagement

   Both of these concepts prescribe that customer engagement is attributed to a rich association formed with customers. With aspects of relationship marketing and service-dominant perspectives, customer engagement can be loosely defined as "consumers' proactive contributions in co-creating their personalized experiences and perceived value with ...