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  2. Cost-plus pricing - Wikipedia

    en.wikipedia.org/wiki/Cost-plus_pricing

    A shop selling a vacuum cleaner will be examined since retail stores generally adopt this strategy. Total cost = $450 Markup percentage = 12% Markup price = (unit cost * markup percentage) Markup price = $450 * 0.12 Markup price = $54 Sales Price = unit cost + markup price. Sales Price= $450 + $54 Sales Price = $504

  3. Rebate (marketing) - Wikipedia

    en.wikipedia.org/wiki/Rebate_(marketing)

    Rebates are heavily used for advertising sales in retail stores, and can be especially appealing to price-sensitive consumers by increasing their willingness to pay. For example, an item might be advertised as "$39 after rebate" with the item costing $79 out-the-door with a $40 rebate that the customer would need to redeem.

  4. Markup (business) - Wikipedia

    en.wikipedia.org/wiki/Markup_(business)

    Markup (or price spread) is the difference between the selling price of a good or service and its cost.It is often expressed as a percentage over the cost. A markup is added into the total cost incurred by the producer of a good or service in order to cover the costs of doing business and create a profit.

  5. Buy one, get one free - Wikipedia

    en.wikipedia.org/wiki/Buy_one,_get_one_free

    The economist Alex Tabarrok has argued, that the success of this promotion lies in the fact that consumers value the first unit significantly more than the second one. So compared to a seemingly equivalent "Half price off" promotion, they may only buy one item at half price, because the value they attach to the second unit is lower than even the discounted price.

  6. Markup rule - Wikipedia

    en.wikipedia.org/wiki/Markup_rule

    A markup rule is the pricing practice of a producer with market power, where a firm charges a fixed mark-up over its marginal cost. [ 1 ] [ page needed ] [ 2 ] [ page needed ] Derivation of the markup rule

  7. A&P - Wikipedia

    en.wikipedia.org/wiki/A&P

    The Great Atlantic & Pacific Tea Company, better known as A&P, was an American chain of grocery stores that operated from 1859 to 2015. [1] From 1915 through 1975, A&P was the largest grocery retailer in the United States (and, until 1965, the largest U.S. retailer of any kind).

  8. Criticism of advertising - Wikipedia

    en.wikipedia.org/wiki/Criticism_of_advertising

    In his book, When Corporations Rule the World, US author and globalization critic David Korten even advocates a 50% tax on advertising to counterattack what he calls "an active propaganda machinery controlled by the world's largest corporations" which "constantly reassures us that consumerism is the path to happiness, governmental restraint of ...

  9. Competition (economics) - Wikipedia

    en.wikipedia.org/wiki/Competition_(economics)

    In several highly concentrated industries, a dominant firm serves a majority of the market. Dominant firms have a market share of 50% to over 90%, with no close rival. Similar to a monopoly market, it uses high entry barrier to prevent other firms from entering the market and competing with them.