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Lego Digital Designer is an official piece of Lego software for Mac OS X and Windows which allows users to create their own digital Lego designs. [45] The program once allowed customers to order custom designs [ 46 ] with a service to ship physical models from Digital Designer to consumers; the service ended in 2012.
On 2 December 2022, an official store was opened in Brescia, bringing the total number of Lego stores in Italy to 29. [36] In 2023 there were a total of 66 stores in Europe, which are operated by Lego itself. In London at Leicester Square, there is the former largest Lego store in the world, with an area of 805 m 2. [37]
The world's largest Lego store opened at 3 Swiss Court in November 2016. The opening was marked by unveiling a 6-metre (20 ft) high model of Big Ben made out of 200,000 Lego bricks. [75] [76] In 2022, Burger King announced it would open its first meat-free restaurant in Leicester Square. The restaurant is scheduled to operate from 14 March to ...
Lego figures are launched, starting with the Lego family. Bricks and Pieces, the first official Lego newsletter, is introduced in the United Kingdom. Lego Spain is established. 1975: The company grows to 2,500 employees. The Expert Series sets are introduced. 1977: The Lego Technic (known as the Expert Builder) series is launched. Lego Town is ...
The main resort shop, The BIG Shop, is located at The Beginning and is the largest Lego store in the UK. Picsolve operates the Photo Shop, which sells photographs of visitors aboard rides and attractions in the resort. [24] Food and beverage outlets located at The Beginning include the Hill Top Cafe, a coffee outlet, and the Sweet Stop. [25] [23]
Today, Lego is a profitable [1] brand offering construction kits and related products and services, including Lego board games, retail stores, video games, films, theme parks, and consultation services. Despite its expansion, the company remains privately held. [2] Lego has had a significant impact on various areas of popular culture.
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There are nine areas in the park: Imagination Center, Miniland, Lego X-treme, Lego City, Knights Kingdom, Adventure Land, Ninjago World, Land of the Pirates and Lego Mythica. The resort will see the addition of Peppa Pig Park for 2024, making it the second Legoland resort to have a non-Lego themed attraction and Peppa Pig theme park. [16]
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