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  2. Rational ignorance - Wikipedia

    en.wikipedia.org/wiki/Rational_ignorance

    Marketers can take advantage of rational ignorance by increasing the complexity of a decision. If the difference in value between a quality product and a poor product is less than the cost to perform the research necessary to differentiate between them, then it is more rational for a consumer to just take his chances on whichever of the two is more convenient and available.

  3. Nicomachean Ethics - Wikipedia

    en.wikipedia.org/wiki/Nicomachean_Ethics

    First page of a 1566 edition of the Aristotolic Ethics in Greek and Latin. The Nicomachean Ethics (/ ˌ n aɪ k ɒ m ə ˈ k i ə n, ˌ n ɪ-/; Ancient Greek: Ἠθικὰ Νικομάχεια, Ēthika Nikomacheia) is Aristotle's best-known work on ethics: the science of the good for human life, that which is the goal or end at which all our actions aim. [1]:

  4. Science of morality - Wikipedia

    en.wikipedia.org/wiki/Science_of_morality

    Utilitarian Jeremy Bentham discussed some of the ways moral investigations are a science. [9] He criticized deontological ethics for failing to recognize that it needed to make the same presumptions as his science of morality to really work – whilst pursuing rules that were to be obeyed in every situation (something that worried Bentham).

  5. Ethics - Wikipedia

    en.wikipedia.org/wiki/Ethics

    According to Aristotle, how to lead a good life is one of the central questions of ethics. [1]Ethics, also called moral philosophy, is the study of moral phenomena. It is one of the main branches of philosophy and investigates the nature of morality and the principles that govern the moral evaluation of conduct, character traits, and institutions.

  6. Kantian ethics - Wikipedia

    en.wikipedia.org/wiki/Kantian_ethics

    '" While "the latter is valid for every rational being and is a 'principle according to which they ought to act[,]' a maxim 'contains the practical rule which reason determines in accordance with the conditions of the subject (often their ignorance or inclinations) and is thus the principle according to which the subject does act. ' " [17] A ...

  7. Rational irrationality - Wikipedia

    en.wikipedia.org/wiki/Rational_irrationality

    Rational ignorance does not predict any systemic biases in voter beliefs. Rather, it is consistent with voters having beliefs that are wrong in random ways with no overall direction of bias. Rational irrationality, on the other hand, predicts that systemic biases are apt to occur in areas where the policies that feel good are systemically ...

  8. Acorns aren't just for squirrels, but read this before eating ...

    www.aol.com/acorns-arent-just-squirrels-read...

    No, this isn't an article written for (or by) squirrels – humans can actually eat acorns under certain circumstances. The nuts stem from oak trees, and can actually elicit a mild, nutty flavor. ...

  9. Will (philosophy) - Wikipedia

    en.wikipedia.org/wiki/Will_(philosophy)

    Will, within philosophy, is a faculty of the mind.Will is important as one of the parts of the mind, along with reason and understanding.It is considered central to the field of ethics because of its role in enabling deliberate action.