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Canva is an Australian multinational software company that provides a graphic design platform that provides tools for creating social media graphics, presentations, postcards, promotional merchandise and websites. [6] [7] [8] Launched in Australia in 2013, the service offers design tools for individuals and companies.
HubSpot's Content Hub is an all-in-one, AI-powered content marketing platform designed to assist marketers in creating and managing content throughout the customer journey. It offers tools for content creation, personalization, and distribution across multiple channels, including blogs, podcasts, and social media.
Content creation or content creative is the act of producing and sharing information or media content for specific audiences, particularly in digital contexts. According to Dictionary.com, content refers to "something that is to be expressed through some medium, as speech, writing or any of various arts" [1] for self-expression, distribution, marketing and/or publication.
Content marketing is a form of marketing focused on creating, publishing, and distributing content for a targeted audience online. [1] It is often used in order to achieve the following business goals: attract attention and generate leads, expand their customer base, generate or increase online sales, increase brand awareness or credibility ...
In February 2019, Fiverr acquired the premium subscription-based content marketing platform, ClearVoice which was founded in 2014. [ 20 ] In August 2020, Fiverr acquired SLT Consulting, a boutique digital marketing agency specializing in social media marketing, search engine optimization ( SEO ), as well as brand and content marketing. [ 21 ]
Social media use by businesses includes a range of applications. Although social media accessed via desktop computers offer a variety of opportunities for companies in a wide range of business sectors, mobile social media, which users can access when they are "on the go" via tablet computers or smartphones, benefit companies because of the location- and time-sensitive awareness of their users.
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