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They produced a unique series of only 500 Beefy T-shirts; the first shirt was auctioned for $32,500, the highest price paid for a shirt was $42,000. [ 13 ] In the 2000s, an ad campaign began for their Hanes "Go Tagless" T-shirt , featuring various celebrities including Jordan, Phillip Brooke, Big Ben Kennedy, Jackie Chan , and Brian Regan .
[10] On July 24, 2013, Hanesbrands agreed to acquire Maidenform for $575 million. [11] [12] On July 15, 2016, Hanes acquired the Australian-based clothing and underwear and clothing company Pacific Brands [13] In October 2017, Hanes announced a $60 million acquisition of Norcross, GA based Alternative Apparel. [14]
According to Hanes marketing director John Wigodsky, women purchased fashion briefs for their husbands for aesthetic reasons, and therefore fashion briefs became more popular with men. [1] In 1990 Tom Zucco of the Tampa Bay Times interviewed menswear sellers: one worker stated that about 50% of the underpants sold were white briefs.
If you know someone that likes to have wrinkle-free clothing that feels soft to the touch and is free from dust and pet hair, consider stuffing a stocking with some dryer balls this year. $13 at ...
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Since the 1960s, T-shirts have flourished as a form of personal expression. [10] Screen printed T-shirts have been a standard form of marketing for major American consumer products, such as Coca-Cola and Mickey Mouse, since the 1970s. It has also been commonly used to commemorate an event or to make a political or personal statement.
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