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The origin of Glide (which is what the brand was called prior to the P&G acquisition) dates to 1971, when Bill Gore first used a Gore-Tex fiber to floss his own teeth; [1] Gore-Tex was the PTFE-based fiber he had invented as a "waterproof laminate". The company failed to market the product for more than three decades.
Oral-B is an American brand of oral hygiene products, including toothpastes, toothbrushes, electric toothbrushes, and mouthwashes. The brand has been in business since the invention of the Hutson toothbrush in 1950 and in Redwood City, California .
Originally a manufacturer of combs, the company expanded into brushes. In 1927 it took up toothbrush manufacturing, with an emphasis on international export from 1960. From 1966 it also produced toothpicks. It now produces dental hygiene products as well as painting brushes and cleaning brushes.
Crest is an American brand of toothpaste and other oral hygiene products made by American multinational Procter & Gamble (P&G) and sold worldwide. In many countries in Europe, such as Germany, Bulgaria, Serbia, Ukraine, Belarus, Russia, Poland, Hungary, Latvia, Romania, Estonia and Lithuania, it is sold as Blend-A-Med, the name of an established German toothpaste acquired by P&G in 1987 ...
[3] [6] The subscription model allows users to purchase products online, or through a dental professional, and gives them a refill every three months. [2] [7] [6] In May 2020, Burst Oral Care raised a Series C funding round, led by GS Growth, Goldman Sachs' growth equity platform, to support their ongoing growth and extension of their product ...
1987 – Johnson & Johnson advertised Reach toothbrush with the marketing claim that it "cleans 51% better than the other leading brush. It's angled to reach even back teeth". [12] At the end of 80's Reach occupied 28% of the US market, successfully competing against market leader Oral-B (35% of the market). [13]