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Stella Tennant (17 December 1970 – 22 December 2020) was a British model and fashion designer, [2] who rose to fame in the early 1990s and had a career that spanned almost 30 years. From an unconventional aristocratic family, she worked with Helmut Lang , Karl Lagerfeld , Marc Jacobs , Alexander McQueen , and Gianni Versace . [ 3 ]
A marketing decision support system (sometimes abbreviated MKDSS) is a decision support system for marketing activity. The system is used to help businesses explore different scenarios by manipulating already collected data from past events. It consists of information technology, marketing data, systems tools, and modeling capabilities that ...
The mission of business partnering and the key-aspects of the discipline have been developed recently in the tourism field. The mission of business partnering (for tourism) consists in "creating, organizing, developing and enforcing operative (short-term), tactical (medium-term) and strategic (long-term) partnerships" (Droli, 2007).
More broadly, marketing managers work to design and improve the effectiveness of core marketing processes, such as new product development, brand management, marketing communications, and pricing. Marketers may employ the tools of business process re-engineering to ensure these processes are properly designed, and use a variety of process ...
[2] [1] Web-based PRM systems typically include a Content Management System, a partner and customer contact database, and a partner portal which allows partners to log in and interact with a vendor's sales opportunity database and obtain product, pricing, and training information. This helps vendors to streamline processes, as well as to ...
A marketing information system (MIS) is a management information system (MIS) designed to support marketing decision making. Jobber (2007) defines it as a "system in which marketing data is formally gathered, stored, analysed and distributed to managers in accordance with their informational needs on a regular basis." In addition, the online ...
Drawing on contingency theory, an idea central to new business development is that different product-market- technology combinations can require different marketing strategies and business models to make them a success (Tidd et al., 2005).
In 1976 the Industrial Marketing and Purchasing Group started as a joint research project of scientists for the Swedish University of Uppsala, the British University of Bath and University of Manchester Institute of Science and Technology, the French Ecole Superieure de Commerce, Lyon (now EMLYON Business School), and the German Ludwig Maximilian University of Munich.