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Tab (stylized as TaB) was a diet cola soft drink produced and distributed by The Coca-Cola Company, introduced in 1963 and discontinued in 2020. The company's first diet drink, [ 1 ] Tab was popular among some people throughout the 1960s and 1970s as an alternative to Coca-Cola .
Its rival Pepsi had no such qualms, and after the long-term success of its sugar-free Diet Pepsi (launched in 1964) became clear, Coca-Cola decided to launch a competing sugar-free brand under the Coca-Cola name that could be marketed more easily than Tab. Diet Coke was launched in 1982 and quickly overtook Tab in sales by a wide margin, though ...
Tab Energy was a low calorie energy drink created by The Coca-Cola Company. The beverage is unique as it is sweetened with sucralose (rather than saccharin ), it has a translucent pink color, and is lightly carbonated.
After PepsiCo's introduction of Crystal Pepsi in mid-1992, Coca-Cola decided to follow suit with its own clear cola, Tab Clear, at the end of the year. [5]In late December 1992, Coca-Cola Co. president Doug Ivester told a gathering of New York reporters that Tab Clear was being positioned as part of the "mainstream of diet soft drinks" and was "not a new-age beverage". [6]
Diet Rite was introduced in 1955 and initially released as a dietetic product, but was introduced nationwide and marketed to the general public as a healthful beverage in 1962.
The term "soft drink" is a category in the beverage industry, and is broadly used in product labeling and on restaurant menus, generally a euphemistic term meaning non-alcoholic. However, in many countries such drinks are more commonly referred to by regional names, including pop, cool drink, fizzy drink, cola, soda, or soda pop.
A drink can (or beverage can) is a metal container with a polymer interior designed to hold a fixed portion of liquid such as carbonated soft drinks, alcoholic drinks, fruit juices, teas, herbal teas, energy drinks, etc. Drink cans exteriors are made of aluminum (75% of worldwide production) [1] or tin-plated steel (25% worldwide production ...
An alcohol-free or non-alcoholic drink, also known as a temperance drink, is a version of an alcoholic drink made without alcohol, or with the alcohol removed or reduced to almost zero. These may take the form of a non-alcoholic mixed drink or non-alcoholic beer , and are widely available where alcoholic drinks are sold.