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Tab (stylized as TaB) was a diet cola soft drink produced and distributed by The Coca-Cola Company, introduced in 1963 and discontinued in 2020. The company's first diet drink, [ 1 ] Tab was popular among some people throughout the 1960s and 1970s as an alternative to Coca-Cola .
First Diet Coke logo, used from 1982–88. When diet colas first entered the market, beginning with Diet Rite in 1958, the Coca-Cola Company had a long-standing policy to use the Coca-Cola name only on its flagship cola, and so its diet cola was named Tab when it was released in 1963.
Tab Clear was a variation of Tab.It is Coca-Cola's contribution to the short-lived "clear cola" movement during the early 1990s.It was introduced in the United States on December 14, 1992, [1] in the United Kingdom a month later [2] and in Japan in March 1993 to initially positive results.
Diet Rite is the non-aspartame diet soft drink brand with the highest sales today; it uses a combination of sucralose and acesulfame potassium. [ citation needed ] In the US, sucralose and Ace-K received FDA approval for use in soft drinks in 1998.
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By 1965, around 75% of U.S. breweries were using them, but in the mid-1970s, pressure from environmentalists due to litter led to the development of the non-removable tabs used today. By 1980, his company was supplying can-end machinery worldwide making over $500 million in annual revenue. [3] [5] [6]
Tab Energy was a low calorie energy drink created by The Coca-Cola Company. The beverage is unique as it is sweetened with sucralose (rather than saccharin ), it has a translucent pink color, and is lightly carbonated.
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