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General Mills' attempts to market Greek yogurt versions of Yoplait repeatedly failed. General Mills executives carefully studied these failures, concluded that what attracted consumers to Chobani was the charming authenticity of its rags-to-riches backstory, and decided to embrace the authenticity of the Yoplait brand's French heritage. [24]
Yop, created and marketed by Yoplait, is a semi-liquid yogurt sold in supermarkets and convenience stores in Belgium, [1] Canada, [2] France, [3] Ireland, [4] Switzerland, [5] the United Kingdom, [6] and occasionally in the Netherlands, Portugal, Spain and the United States. The Yoplait's Smoothie drink in Sweden and Norway is called Safari. [7]
At the end of 2010, Pineridge Group sold Liberté Natural Foods to the multinational yogurt producer Yoplait. [4] Liberté Natural Foods was subsequently renamed Liberté Inc. Yoplait is fully owned by French dairy cooperative Sodiaal after General Mills sold its controlling share back to Sodiaal, on 30 November 2021, which General Mills had ...
Yogurt (UK: / ˈ j ɒ ɡ ə t /; US: / ˈ j oʊ ɡ ər t /, [1] from Ottoman Turkish: یوغورت, romanized: yoğurt; [a] also spelled yoghurt, yogourt or yoghourt) is a food produced by bacterial fermentation of milk. [2]
Strained yogurt is made by straining the liquid out of yogurt until it takes on a consistency similar to a soft cheese. Strained yogurt is known as labneh or labaneh (labna, labni, labne, lebni, or labani; Arabic: لبنة, Hebrew: לאבנה) in the countries of the Levant, Armenia, Egypt, and the Arabian Peninsula.
In 1971, the Quebec-based Coopérative agricole de Granby (renamed Agropur in 1979) [4] obtained the Canadian licence to manufacture and market Yoplait products. [5] In 1993, Agropur's yogurt manufacturing and marketing operations were combined with those of Agrifoods, a federal cooperative owned by 2,500 dairy producers in Alberta, British Columbia and Saskatchewan, forming Ultima Foods.