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In the context of a political campaign's page, the meaning that the user approves of the candidacy whose page is being liked is unmistakable. That a user may use a single mouse click to produce that message that he likes the page instead of typing the same message with several individual key strokes is of no constitutional significance." [52] [53]
According to Facebook's 2014 financial report to the Securities and Exchange Commission, an estimated 83 million false accounts were deleted, accounting for approximately 6.4% of the 1.3 billion total accounts on Facebook. [17] Likester reported pages affected include Lady Gaga, who lost 65,505 fans and Facebook, who lost 124,919 fake likes. [18]
The "Like" icon used by Facebook. The Facebook like button is designed as a hand giving "thumbs up". It was originally discussed to have been a star or a plus sign, and during development the feature was referred to as "awesome" instead of "like". [citation needed] It was introduced on 9 February 2009. [5]
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This free interaction between people on Facebook attracted political figures to use social media by to help promote their ideals. The creator of Facebook, Mark Zuckerberg, served as a field organizer for Democrat John Kerry in the 2004 presidential election. [17] Zuckerberg was responsible for get-out-the-vote and other mobilization efforts.
Popular social media sites like Facebook, Twitter, and YouTube offer different ways to advertise brands. Facebook gives advertisers options such as promoted posts, sponsored stories, page post ads, Facebook object ads, and external website (standard) ads.