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Social media allows for mass cultural exchange and intercultural communication, despite different ways of communicating in various cultures. [225] Social media has affected the way youth communicate, by introducing new forms of language. [226] Novel acronyms save time, as illustrated by "LOL", which is the ubiquitous shortcut for "laugh out loud".
A social network is a social structure made up of individuals or organizations who communicate and interact with each other. Social networking sites – such as Facebook, Twitter, Instagram, Pinterest and LinkedIn – are defined as technology-enabled tools that assist users with creating and maintaining their relationships.
Social media marketing is the use of social media platforms and websites to promote a product or service. [1] Although the terms e-marketing and digital marketing are still dominant in academia, social media marketing is becoming more popular for both practitioners and researchers.
Social media in education is the use of social media to enhance education. Social media are "a group of Internet-based applications...that allow the creation and exchange of user-generated content". [1] It is also known as the read/write web. [2]
A social media influencer, or simply influencer, is a type of Internet celebrity who is influential and well-known on social media. [6] The modern referent of the term is commonly a paid role in which a business entity pays for the social media influence-for-hire activity to promote its products and services, known as influencer marketing. [7]
When social media users rely on these networking platforms for their daily news sources, it is possible that they are only receiving information that is a reflection of what they want to see in society, further implicating the matter by ignoring issues that require being addressed. Social media can and cannot be a reliable source for information.
Illustrations showing various icons of some popular social networking services. A social networking service (SNS), or social networking site, is a type of online social media platform which people use to build social networks or social relationships with other people who share similar personal or career content, interests, activities, backgrounds or real-life connections.
Social media is known for having short-lived trends relating to topics such as beauty, lifestyle, physical fitness, fashion, and many more. Furthermore, many of these fads encourage consumptive behavior, which promotes various material items and making name-brand products desirable to the public. [ 12 ]