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History of the DC Universe Series 3. Released December 16, 2009 Brainiac; Ocean Master; Plastic Man; Superman; Boxed sets. Justice League New Frontier Box Set - April 22, 2009; Legends of the Dark Knight Box Set - June 17, 2009; DC Direct: Arkham Asylum Box Set - September 23, 2009; Dark Knight Returns Collectors Box Set - October 14, 2009
From 2012 to 2020, DC Direct was known as DC Collectibles. [1] On January 23, 2019, DC Comics told its employees that DC Collectibles would be moved to the Warner Bros. Consumer Products division as part of a company-wide re-organization. [2] On Wednesday, February 19, 2020, the company changed its name back to DC Direct on its Facebook page. [3]
The direct market is the dominant distribution and retail network for American comic books. [1] The concept of the direct market was created in the 1970s by Phil Seuling. The network currently consists of: three major comic distributors: Lunar Distribution (which distributes DC Comics since 2020 and Image Comics since 2023 [2]);
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With the re-branding of DC Superheroes into DC Universe, the JLU line followed suit beginning with series 7. The future of the line was finally announced around the 2008 International Toy Fair in New York City. After most brick and mortar retail outlets abandoned JLU, Mattel and Target partnered up to bring the line out as an in-store exclusive.
On July 27, 2021, McFarlane Toys announced that it would take over management of any remaining DC Direct inventory and that it would continue to make statues, busts, and other collectibles (such as action figures) in DC Direct's previous merchandise lines. [58] The company anticipated releasing new products in 2022. [59]
DC Comics Super Hero Collection; DC Direct; DC Multiverse (toy line) DC Super Hero Girls; DC Superheroes (toys) DC Universe (toyline) DC Universe All-Stars; DC Universe Classics; DC Universe: Justice League Unlimited Fan Collection
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