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Luckily, Wacoal is one place the busty among us can turn to to find flattering bras in sizes that go all the way up to an I cup (yes, I!), which is why the brand has developed a cult following.
Wacoal (Japanese: ワコール) is a manufacturer of women's lingerie and underwear, founded in 1949 in Japan by Koichi Tsukamoto. The company has divisions in North America and Europe , and manufactures the brands Wacoal, b.tempt'd, Elomi, Eveden, Fantasie, Freya, Lively, and Goddess.
The online retailer carries an array of brands such as Bali, Wacoal, SPANX, Calvin Klein, Hanky Panky, Chantelle, Freya, Panache, Hanro, La Perla, Le Mystere, Ugg Australia, Wolford, Hugo Boss, Armani, and Polo Ralph Lauren. [1] The company also carries over 200 bra sizes ranging from 28 to 56 inch bands and from an AA cup to N Cup.
The ABC Alphabet Bra set the standard for bra sizing that is still used today. By the early 1940s, the company was profitable again, bringing in $1 million by 1947. [ 18 ] Sales of bras, girdles, and the cross-promotion of the Merry Widow line of corselets with the 1952 Lana Turner movie of the same name , led to record profits.
Wacoal: 1946 Japan China What Katie Did: 1999 UK India Wolford: 1949 Austria Croatia Wonderbra: 1939 Canada Indonesia, China Yandy: 2007 US US, China Zimmerli of Switzerland: 1871 Switzerland Switzerland
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