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In 2008, Equinox brought Pure Yoga to the United States from Hong Kong. In 2011, Equinox launched Blink, a separate fitness company, and acquired SoulCycle. [6] [7] In July 2019, Equinox launched Equinox Hotels in Hudson Yards, Manhattan. [8] In January 2023, Equinox banned gym memberships submitted on New Year's Day, to both praise and criticism.
The new program will cost $3,000 a month for a minimum of six months. The fee doesn’t include an Equinox gym membership, which brings the total to about $40,000 or more for the year.
It all costs $3,000 a month, with a required six-month commitment—on top of the average $300 monthly base gym membership (which varies by market)—adding up to the $40,000 annual total.
Financial Times wrote that Hudson Yards "is the boldest expression of a new fashion in corporate real estate that buildings and 'space' should be potent weapons in a fight to recruit and retain talented young workers." [257] Equinox Fitness also operates the world's largest Equinox-branded gym at 35 Hudson Yards. [254]
35 Hudson Yards (also Tower E [2]) is a mixed-use skyscraper in Manhattan's West Side composed of apartment units and a hotel. Located near Hell's Kitchen , Chelsea , and the Penn Station area, the building is a part of the Hudson Yards project, a plan to redevelop the Metropolitan Transportation Authority's West Side Yards .
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Hudson Yards is the largest and most expensive real-estate project in America — at almost a billion dollars an acre. Ross constructed an atrium inside Hudson Yards specifically to entice Coach into moving into the development. [20] Related is also a major investor in Equinox Fitness Clubs, SoulCycle and fast casual restaurant chains. [21] [26]
The mixed-use 15 Hudson Yards was topped out in February 2018. [79] 35 Hudson Yards, a mixed-use skyscraper located to the north of 15 Hudson Yards, was topped out in June 2018. [80] Phase 1 also includes a 7-story mall called Shops & Restaurants of Hudson Yards. [58] Phase 1 opened on March 15, 2019. [81] [82]