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In social science research social-desirability bias is a type of response bias that is the tendency of survey respondents to answer questions in a manner that will be viewed favorably by others. [1] It can take the form of over-reporting "good behavior" or under-reporting "bad" or undesirable behavior.
Social desirability bias is a type of response bias that influences a participant to deny undesirable traits, and ascribe to themselves traits that are socially desirable. [2] In essence, it is a bias that drives an individual to answer in a way that makes them look more favorable to the experimenter.
Pioneering research was conducted on demand characteristics by Martin Orne. [2] A possible cause for demand characteristics is participants' expectations that they will somehow be evaluated, leading them to figure out a way to 'beat' the experiment to attain good scores in the alleged evaluation. Rather than giving an honest answer ...
The Balanced Inventory of Desirable Responding (BIDR) is a psychometric tool that serves as a 40-item self-report questionnaire. BIDR assesses the potential social desirability bias in respondents' answers and further shows the composition of impression management (IM) and self-deception enhancement (SDE) within that bias.
The factor is also associated with obsessive indecisiveness, lack of self-confidence, and sensitivity to criticism. [3] Aggression–hostility vs. social desirability: measures aggression, hostility, anger, lack of inhibitory control, and low social desirability. The factor is associated with rudeness, thoughtless and antisocial behaviour ...
The theory of consumer choice is the branch of microeconomics that relates preferences to consumption expenditures and to consumer demand curves.It analyzes how consumers maximize the desirability of their consumption (as measured by their preferences subject to limitations on their expenditures), by maximizing utility subject to a consumer budget constraint. [1]
The Marlowe–Crowne Social Desirability Scale (MC–SDS) is a 33-item self-report questionnaire that assesses whether or not respondents are concerned with social approval. The scale was created by Douglas P. Crowne and David Marlowe in 1960 in an effort to measure social desirability bias , which is considered one of the most common biases ...
This does not imply that evaluation apprehension is the reason why a person has more anxiety when they have more social desirability. However, this correlation does imply that someone with high desirability is more likely to have manifest anxiety when there is high evaluation apprehension rather than in cases of low evaluation apprehension. [7]