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  2. Behavioral strategy - Wikipedia

    en.wikipedia.org/wiki/Behavioral_Strategy

    In the small tent conception, behavioral strategy is "a direct transposition of the logic of behavioral economics (and behavioral finance) to the field of strategic management," whereas in the middle-size conception it is "a commitment to understanding the psychology of strategists," and in the large tent conception it behavioral strategy is ...

  3. Marketing research - Wikipedia

    en.wikipedia.org/wiki/Marketing_research

    Marketing research is the systematic gathering, recording, and analysis of qualitative and quantitative data about issues relating to marketing products and services. The goal is to identify and assess how changing elements of the marketing mix impacts customer behavior.

  4. Neuromanagement - Wikipedia

    en.wikipedia.org/wiki/Neuromanagement

    Marketing experts can then determine what will encourage different consumers to make a purchase and produce appropriate marketing strategy, including general marketing, branding and how these relate to customer loyalty. Neuromarketing research is mainly composed of neuro-consumer behavior, neuro-marketing strategy and neuro-advertising.

  5. Organizational behavior management - Wikipedia

    en.wikipedia.org/wiki/Organizational_behavior...

    OBM is a subdiscipline of ABA, thus its emergence stems from the foundations of behavior analysis developed by B.F. Skinner.Skinner's book Science and Human Behavior, published in 1953, served as the foundation for OBM by highlighting the use of money to increase desired behaviors, wage schedules, and higher levels of praise for desired behaviors as opposed to undesired behaviors. [2]

  6. AIDA (marketing) - Wikipedia

    en.wikipedia.org/wiki/AIDA_(marketing)

    The AIDA marketing model is a model within the class known as hierarchy of effects models or hierarchical models, all of which imply that consumers move through a series of steps or stages when they make purchase decisions. These models are linear, sequential models built on an assumption that consumers move through a series of cognitive ...

  7. A Behavioral Theory of the Firm - Wikipedia

    en.wikipedia.org/wiki/A_Behavioral_Theory_of_the...

    The behavioral theory of the firm has become important for much later research in organization theory and management, and has led to empirical studies and simulation modeling [14] [15] in organizational learning, as well as work on the cognitive foundations of firm strategy. [16] [17]

  8. Qualitative marketing research - Wikipedia

    en.wikipedia.org/wiki/Qualitative_marketing_research

    Qualitative marketing research involves a natural or observational examination of the philosophies that govern consumer behavior. The direction and framework of the research is often revised as new information is gained, allowing the researcher to evaluate issues and subjects in an in-depth manner.

  9. Behavior management - Wikipedia

    en.wikipedia.org/wiki/Behavior_management

    Behavior management skills are especially useful for teachers and educators, healthcare workers, and those working in supported living communities. [1] This form of management aims to help professionals oversee and guide behavior management in individuals and groups toward fulfilling, productive, and socially acceptable behaviors.