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  2. Value (ethics) - Wikipedia

    en.wikipedia.org/wiki/Value_(ethics)

    An intrinsically valuable thing is worth for itself, not as a means to something else. It is giving value intrinsic and extrinsic properties. An ethic good with instrumental value may be termed an ethic mean, and an ethic good with intrinsic value may be termed an end-in-itself. An object may be both a mean and end-in-itself.

  3. Value (marketing) - Wikipedia

    en.wikipedia.org/wiki/Value_(marketing)

    Value in marketing, also known as customer-perceived value, is the difference between a prospective customer's evaluation of the benefits and costs of one product when compared with others. Value may also be expressed as a straightforward relationship between perceived benefits and perceived costs: Value = Benefits - Cost .

  4. Value theory - Wikipedia

    en.wikipedia.org/wiki/Value_theory

    This situation is known as an organic unity, a whole whose intrinsic value differs from the sum of the intrinsic values of its parts. [97] Another perspective, called holism about value, asserts that the intrinsic value of a thing depends on its context. Holists can argue that happiness has positive intrinsic value in the context of virtue and ...

  5. Self-worth theory of motivation - Wikipedia

    en.wikipedia.org/wiki/Self-worth_theory_of...

    [1] [6] Such performance-avoidance goals have a negative impact on an individual's attainment of performance. [7] Thus, the strategy of self-handicapping has several negative consequences, including “low performance attainment, academic dissatisfaction, and subjective well-being,” as well as the positive consequence of protecting self ...

  6. Performance-based advertising - Wikipedia

    en.wikipedia.org/wiki/Performance-based_advertising

    Performance-based advertising is becoming more common with the spread of electronic media, notably the Internet, where it is possible to measure user actions resulting from advertisement. [citation needed] Performance marketing is different from Brand Marketing which focuses on awareness, consideration, and opinions among target consumers. [2]

  7. Motivation - Wikipedia

    en.wikipedia.org/wiki/Motivation

    Intrinsic motivation is often more highly regarded than extrinsic motivation. It is associated with genuine passion, creativity, a sense of purpose, and personal autonomy. It also tends to come with stronger commitment and persistence. Intrinsic motivation is a key factor in cognitive, social, and physical development. [65]

  8. Organizational commitment - Wikipedia

    en.wikipedia.org/wiki/Organizational_commitment

    It has been considered 'energizing followers through leadership, enhancing self efficacy by reducing powerlessness and increasing intrinsic task motivation.' A psychological view of empowerment describes it as 'a process of intrinsic motivation, perceived control, competence, and energizing towards achieving goals.'

  9. Marketing plan - Wikipedia

    en.wikipedia.org/wiki/Marketing_plan

    The marketing plan also helps layout the necessary budget and resources needed to achieve the goals stated in the marketing plan. It is able to show what the company is intended to accomplish within the budget and also makes it possible for company executives to assess potential return on the investment of marketing dollars.