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  2. Lasswell's model of communication - Wikipedia

    en.wikipedia.org/wiki/Lasswell's_model_of...

    This makes the process more complicated since each participant acts both as sender and receiver. For many forms of communication, feedback is of vital importance, for example, to assess the effect of the communication on the audience. [17] [12] However, it does not carry the same weight in the case of mass communication. Some theorists argue ...

  3. Persuasion - Wikipedia

    en.wikipedia.org/wiki/Persuasion

    Revisiting the example of the smoker, they can either quit smoking, reduce the importance of their health, convince themself they are not at risk, or decide that the reward of smoking is worth the cost of their health. Cognitive dissonance is powerful when it relates to competition and self-concept. The most famous example of how cognitive ...

  4. Ben Franklin effect - Wikipedia

    en.wikipedia.org/wiki/Ben_Franklin_effect

    This perception of Franklin has been cited as an example within cognitive dissonance theory, which says that people change their attitudes or behavior to resolve tensions, or "dissonance", between their thoughts, attitudes, and actions. In the case of the Ben Franklin effect, the dissonance is between the subject's negative attitudes to the ...

  5. Cognitive dissonance - Wikipedia

    en.wikipedia.org/wiki/Cognitive_dissonance

    In the field of psychology, cognitive dissonance is described as the mental phenomenon of people existing with unwittingly and fundamentally conflicting cognition. [1] Being confronted by situations that challenge this dissonance may ultimately result in some change in their cognitions or actions to cause greater alignment between them so as to reduce this dissonance. [2]

  6. Interpersonal communication - Wikipedia

    en.wikipedia.org/wiki/Interpersonal_communication

    For this reason, cognitive dissonance is considered a drive state that generates motivation to achieve consonance and reduce dissonance. An example of cognitive dissonance would be if someone holds the belief that maintaining a healthy lifestyle is important, but maintains a sedentary lifestyle and eats unhealthy food.

  7. List of cognitive biases - Wikipedia

    en.wikipedia.org/wiki/List_of_cognitive_biases

    In psychology and cognitive science, a memory bias is a cognitive bias that either enhances or impairs the recall of a memory (either the chances that the memory will be recalled at all, or the amount of time it takes for it to be recalled, or both), or that alters the content of a reported memory. There are many types of memory bias, including:

  8. Self-justification - Wikipedia

    en.wikipedia.org/wiki/Self-justification

    Cognitive dissonance is a state of tension that occurs whenever a person holds two inconsistent cognitions. For example, "Smoking will shorten my life, and I wish to live for as long as possible," and yet "I smoke three packs a day." Dissonance is bothersome in any circumstance but it is especially painful when an important element of self ...

  9. Effort justification - Wikipedia

    en.wikipedia.org/wiki/Effort_justification

    Cognitive dissonance theory explains changes in people's attitudes or beliefs as the result of an attempt to reduce a dissonance (discrepancy) between contradicting ideas or cognitions. In the case of effort justification, there is a dissonance between the amount of effort exerted into achieving a goal or completing a task (high effort ...