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Emotive arguments and loaded language are particularly persuasive because they exploit the human weakness for acting immediately based upon an emotional response, without such further considered judgement. Due to such potential for emotional complication, it is generally advisable to avoid loaded language in argument or speech when fairness and ...
In rhetoric, emotive or emotional conjugation (also known as Russell's conjugation) [1] is a rhetorical technique used to create an intrinsic bias towards or against a piece of information. Bias is created by using the emotional connotation of a word to prime a response from the audience by creating a loaded statement.
In rhetoric, a rhetorical device, persuasive device, or stylistic device is a technique that an author or speaker uses to convey to the listener or reader a meaning with the goal of persuading them towards considering a topic from a perspective, using language designed to encourage or provoke an emotional display of a given perspective or action.
Stevenson called the primary such method "'persuasive,' in a somewhat broadened sense", and wrote: [Persuasion] depends on the sheer, direct emotional impact of words—on emotive meaning, rhetorical cadence, apt metaphor, stentorian, stimulating, or pleading tones of voice, dramatic gestures, care in establishing rapport with the hearer or ...
Using loaded or emotive terms to attach value or moral goodness to believing the proposition. Bandwagon Bandwagon and "inevitable-victory" appeals attempt to persuade the target audience to join in and take the course of action that "everyone else is taking."
by passion in the delivery of the speech or writing, as determined by the audience; by personal anecdote. appealing to an ideal can also be handled in various ways, such as the following: by understanding the reason for their position; avoiding attacks against a person or audience's personality; use the attributes of the ideal to reinforce the ...