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  2. 53 brilliant 'Shark Tank' quotes to inspire you - AOL

    www.aol.com/article/2016/02/17/53-brilliant...

    These quotes from the hosts of the world-famous show offer some keen insight into starting a company, figuring out how to innovative, and rising above the pack. 1. "A goal without a timeline is ...

  3. 72 Small Business Quotes to Inspire Owners and Customers - AOL

    www.aol.com/lifestyle/50-small-business-quotes...

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  4. The customer is always right - Wikipedia

    en.wikipedia.org/wiki/The_customer_is_always_right

    "The customer is always right" is a motto or slogan which exhorts service staff to give a high priority to customer satisfaction. It was popularised by pioneering and successful retailers such as Harry Gordon Selfridge , John Wanamaker and Marshall Field .

  5. Brand relationship - Wikipedia

    en.wikipedia.org/wiki/Brand_relationship

    A consumer-brand relationship, also known as a brand relationship, is the relationship that consumers think, feel, and have with a product or company brand. [1] For more than half a century, scholarship has been generated to help managers and stakeholders understand how to drive favorable brand attitudes, brand loyalty, repeat purchases, customer lifetime value, customer advocacy, and ...

  6. Emotional branding - Wikipedia

    en.wikipedia.org/wiki/Emotional_branding

    This bond between the customer and the brand affects the behaviour of the customer, which in turn can foster the firm's profitability and the customer's value to the firm. It is a basic human need to want to form an attachment. Customers can form emotional attachments to an array of objects such as collectibles, gifts and of course brands.

  7. Customer delight - Wikipedia

    en.wikipedia.org/wiki/Customer_delight

    Customer delight means surprising a customer by exceeding their expectations and thus creating a positive emotional reaction. This emotional reaction leads to word of mouth . Customer delight directly affects the sales and profitability of a company, as it helps to distinguish the company and its products and services from the competition .

  8. Top-of-mind awareness - Wikipedia

    en.wikipedia.org/wiki/Top-of-mind_awareness

    In marketing, "top-of-mind awareness" refers to a brand or specific product being first in customers' minds when thinking of a particular industry or category. [1]Top-of-mind awareness is defined in Marketing Metrics: "The first brand that comes to mind when a customer is asked an unprompted question about a category.

  9. Motivate Those Entering Motherhood for the First Time With ...

    www.aol.com/encourage-first-time-parents-sweet...

    These new mom quotes and family quotes act as a perfect Mother's Day Instagram caption, too! But in all, they get the feeling right. But in all, they get the feeling right.